F&B operators that want a hot location, create their F&B concepts on the platform for customers to view
Social reach of all concepts on IconPark 1,439,799
Concepts shared with customers
IconPark drives droves of media and customers to the platform to check out those concepts
IconPark has driven 140 million media impressions for concepts in 8 months
Operators compete for customers
Concepts compete during a 28 day crowdfunding campaign for support from the people that will be their future customers
Concepts on IconPark raise an average of $93,790 a week
Customers purchase rewards
Customers get early access to purchase awesome rewards and experiences from concepts; their support determines what concept opens in a hot location
Our Stanley st property has 1.8 million customers past its door p.a
Most funded wins
The concept that gets the most support from future customers wins the right to trade in the location
"It gave me the opportunity to show what I can do in a great environment with support." - Matt Stone, Celebrity Chef Season 1 winner
Restaurant opens doors
Winning concepts for locations get tons of media and customer support behind them before they open the doors. Sweet!
"With interest already peaked by three-hatted chefs the country over, this looks to be just the beginning." - Mindfood
Hot property now taking confidential applications for permament tenancy!
Don't buy a business, crowdfund yourself into this fully equipped successful location
This multi story restaurant site, located on one of Sydney’s longest standing eat streets, just a short walk from the CBD, Commands attention as one of the neighborhoods most visually arresting buildings. more.
Who wins and how, when an IconPark crowdfunding location opens?
Which one are you?
Super smart, sexy & in the know customers
Property owners & Lexus driving, leasing type dudes in suits
The really cool nerds that started IconPark
Get the early news on the hot new restaurant concepts that want to open in hot IconPark locations. Got sweet ass rewards and experiences before all their friends and co- workers, now they are stoked because they have bragging rights because they have stuff that no one else has, and were a part of opening the hot new place in town. Now who’s super smart, sexy and in the know? They are. Sweet!
Stoked because they found out in advance the marketplace really wanted them to open their concept in a specific location. They got a ton of support and vital funding from the most overlooked business partners they will ever have ,their future customers. Their Hot Concept opens in a Hot IconPark location with customer and media heat on them from the get go. Sweet!
Stoked because they got the best damn market pre qualified tenant to take a lease on their property,through a process that has a start and most Importantly a finish date. Its the finish line benefit of an auction but for a commercial lease! Yep, chances are their new tenant has a much better chance of succeeding than a run of the mill tenant. So less property down time equals more lexuseses for property owners and suit dudes. what is the plural of Lexus anyway?
Stoked because they get to sleep soundly at night knowing that they built this logic of large numbers thing that lets consumers score cool stuff, whilst putting that massive collective brain that is the marketplace to work in selecting the best damn restaurant tenants for those hot locations that they just sorted out for those lexus driving commercial real estate dudes. Sweet! Dan Bilzerian. (We just used his name for SEO purposes).Sweet!