Check out what we have been up to...

February 2015

Concrete Playground - Wednesday, 18th February 2015

IconPark Opens European-Style Canteen Pop-up

The team at pop-up restaurant space IconPark have announced their latest temporary tenant: a European-style canteen with a different menu every day. Headed by executive chef Naomi Lowry, formerly of Biota Dining and Pilu, the canteen...Read more.

Hospitality Magazine - Wednesday, 4th February 2015

European canteen pop-up opens at Icon Park’s Stanley Street venue

Hospitality crowdfunding platform, IconPark has welcomed a European canteen-style pop-up to its Stanley Street location. In a collaboration with executive chef, Naomi Lowry, former Head chef of Biota Dining and sous chef at Pilu...Read more.

December 2014

The AU Review - Monday, 22nd December 2014

IconPark offering Darlinghurst location for permanent occupancy

Following the beloved Rupert & Ruby closing up as IconPark's second season comes to an end, applications have opened up for season three, with a big difference this time around. The restaurant chosen to occupy IconPark's Stanley Street... Read more.

Timeout Sydney - Thursday, 18th December 2014

IconPark round three

The IconPark competition – to win tenure at a restaurant and bar space on Stanley Street – has opened for round three, and this time the winners will get a three-year lease. That's right, this time you're playing the restaurant game for... Read more.

Hospitality Magazine - Wednesday, 17th December 2014

IconPark’s third season offers permanent occupation

The third season of the world’s first hospitality crowd-funding platform, IconPark will open on Thursday 18 December and this time around, the Darlinghurst location is up for permanent occupation. IconPark’s cofounder... Read more.

October 2014

Jugernauts - Thursday, 30th October 2014

Rupert & Ruby | Darlinghurst

Located at 78 Stanley Street is Icon Park’s first venue – and when we say first – we mean there’s rumblings of more to come. We drop in to visit Rupert (Fat Ruperts from Bondi) and Ruby (Ruby’s BBQ). This collab pop up sits comfortable in the... Read more.

Best Restaurants - Monday, 27th October 2014

Booze, Burgers and Beards

What do booze, burgers and bearded men have in common? They all reside at Rupert & Ruby’s in Darlinghurst of course, and each is a sight for sore eyes. Let’s start with the beards. A good-looking troop of bearded boys fr... Read more.

The Daily Telegraph - Tuesday, 14th October 2014

Rupert and Ruby in East Sydney

The premise of exclusivity, rarity and fear-of-missing-out draws us in. They’ve become the fuel of Sydney’s fickle, food obsessed — but it seems the more that pop up, the less enticing the notion. If they’re on every corner, it ain’t so... Read more.

I Ate My Way Through - Wednesday, 8th October 2014

Rupert and Ruby – Icon Park Darlinghurst

The future of the hospitality/food and beverage industry isn’t exactly full of sunshine and flowers. With the recent increase in hospitality wages, new laws for lock outs, rising food costs and a myriad of other things – it’s become... Read more.

You Chews - Wednesday, 8th October 2014

Rupert and Ruby’s, IconPark, Surry Hills

I’ve been meaning to go to IconPark for some time, and when I saw an advert for a $20 BBQ platter event this past Sunday at the current Rupert and Ruby’s pop-up, I knew it was time to pop my IconPark cherry... Read more.

September 2014

Not Quite Nigella - Tuesday, 9th September 2014

Rupert & Ruby, Icon Park, Darlinghurst

I was recently speaking on a panel and someone in the audience asked a question about rules about visiting restaurants. My fellow panelists answered that there weren't any rules and that sometimes they review a place on opening night... Read more.

August 2014

Timeout - Friday, 22nd August 2014

Rupert & Ruby take over IconPark from Monday

Rupert & Ruby is a collaboration between Bondi’s Fat Rupert’s and Ruby’s BBQ promising “Modern Australian meets traditional American”. If it’s anything like as good as Stanley Street Merchant’s, the last tenant, then we’ll be a picture of health at the end of their 12 weeks: burger and cheesecake for breakfast? Tick. Hipster friend chicken for breakfast, lunch and dinner? Tick! Meet The Notorious K.F.C - Fried chicken, mayo, lettuce, honey and butter... Read more.

The Shout - Monday, 18th August 2014

Icon Park to expand into multiple sites

Icon Park is considering expanding into multiple venues, with season one winners Stanley Street Merchants having concluded a successful debut in Sydney for the hospitality crowdfunding concept... Read more.

Open House Magazine - Monday, 11th August 2014

IconPark Season Two residents announced

IconPark has announced that Rupert & Ruby will be taking up residence at their Stanley St location for Season Two of the innovative hospitality project. Headed up by Eli Challenger and Aaron Pearce from one of Bondi’s favourite establishments and previous IconPark contestants Ruby’s BBQ, the new dining space will open their doors on August 25, combining the best of both concepts... Read more.

Gourmantic - Friday, 8th August 2014

Rupert & Ruby & more

Rupert & Ruby, a fusion team from Season One of Icon Park has been invited to take up residence at the Season Two Stanley St location. Headed up by Eli Challenger and Aaron Pearce from Fat Rupert’s in Bondi, the new dining space will open on August 25 and will reside at IconPark’s Stanley St location until the end of 2014... Read more.

Concrete Playground - Wednesday, 6th August 2014

IconPark Announces next pop-up - Rupert & Ruby

Stanley Street's about to get pretty Pacific Northwestern; IconPark has announced their next pop-up residency. Revealed today, the Darlinghurst space will play host to dream team collaboration Rupert & Ruby from August 25. Bringing together Fat Rupert's Eli Challenger and Aaron Pearce and IconPark favourites Ruby's BBQ, this collaboration marks the second pop-up for the Stanley Street space, following Matt Stone, Bobby Carey and Jeremy Spencer's celebrated Stanley Street Merchants — finishing up this Saturday, August 9... Read more.

June 2014

You Online Live Once - Monday, 16th June 2014

IconPark Season 1 - Stanley St Merchants

World renowned chef Matt Stone is bringing his innovative food concept to the tables for a three-month season, so make it a must-do several times over (and fast!) at the already buzzing Stanley Street Merchants, Darlinghurst... Read more.

Featured on Monday, 2nd June 2014

Recipes that Rock at IconPark

Nat Geo People hosted an event with Recipe's that Rock's Matt Stone at the rustically indulgent Stanley St Merchants in Darlinghurst... Read more.

May 2014

Good Food - Tuesday, 27th May 2014

Stanley St Merchants and IconPark

This place is a bit of a mystery wrapped in a work of progress surrounded by an opaque concept. I'm struggling to explain the idea behind the new Stanley St Merchants in Darlinghurst, but suffice to say that entrepreneurial start-up, Icon Park, crowd-sourced $281,370 from 830 backers to fund a new restaurant concept.. Read more.

Broadsheet - Friday, 16th May 2014

Stanley Street Merchants Open for Business

From last-minute kitchen repairs to menu swaps, flexibility has always been imperative for Stanley Street Merchants. The menu has seen considerable changes since the day the team was announced the winner of IconPark’s crowdsourcing campaign.. Read more.

Gourmet Traveller - Friday, 16th May 2014

IconPark: Stanley Street Merchants

A crowd-funded, up-cycled seasonal pop-up packed with local and native ingredients? Stanley Street Merchants is so now that it might as well be eating a kale cronut while twerking in a onesie taking a selfie (correction: that's so 2013). And yet it's strangely hard to hate - in person anyway... Read more.

Simon Food Favourites - Tuesday, 13th May 2014

Stanley St Merchants: IconPark Temporary Residence Restaurant

Stanley St Merchants have opened their IconPark crowdfunded restaurant space this week and take temporary residence for the next 3 months as Season 1 champions... Read more.

April 2014

The Australian - Tuesday, 1st April 2014

Comme and go

A UNIQUE business model will see the launch of a three-month “residency” in east Sydney this month bound to attract beards, tortoiseshells and tattoos. A team comprising chef Matt Stone, coffee baron Salvatore Malatesta (St Ali), distiller Jeremy Spencer (Westwinds)... Read more.

March 2014

Eatability - Monday, 31st March 2014

The Eatability People’s Choice Award goes to IconPark

If you attended the Taste of Sydney you would have noticed the Eatability People’s Choice Award signs. The results are in and the voting was close with the top 10 dishes counting for 55% of the total votes... Read more.

ABC - Saturday, 22nd March 2014

Crowd funding eateries - any takers?

Ever put money into crowd funding? Simply put, individuals across the globe are invited to pledge money to get a project off the ground, in return for freebies and benefits if the funding target is reached... Read more.

Mind Food - Thursday, 20th March 2014

IconPark: world’s first food & drink crowdfunding site

IconPark is giving budding restaurateurs a leg-up, and changing the hospitality industry as we know it. We chat to Paul Schell and Dean McEvoy, founders of the crowdfunding site... Read more.

84th & 3rd - Sunday, 16th March 2014

Taste of Sydney 2014 and IconPark

IconPark is a new online crowdfunding platform, but their point of difference is a world-first — there is a real estate fund and angel investor style funding attached to successful projects. The platform is dedicated to launching new bars and restaurants and is an initiative of three Australian entrepreneurs, Paul Schell, Dean McEvoy and Dion Beetson.. Read more.

Concrete Playground - Friday, 14th March 2014

Crowdfunding hospitality: IconPark's new approach to the pop-up

Zach Braff is doing it, Amanda Palmer turned it into an art form, and now crowdfunding has landed on the Sydney hospitality scene with Stanley Street's IconPark. It's a simple enough genesis story: Spreets co-founder and former CEO Dean McEvoy.. Read more.

Daily Addict - Tuesday, 11th March 2014

Choose Your Own Adventure at IconPark

IconPark is the 'Choose Your Own Adventure' story of inner-city dining. But no option leads to getting crushed to death by the tail of a rogue Basilisk – just to delicious culinary rewards at 78 Stanley Street. Read more.

Karryon - Tuesday, 11th March 2014

IconPark - a gamechanger for the hospitality industry

In a world’s first, ICONPARK is recruiting the public to decide and champion what will be Sydney’s most innovative new dining destination Everyone is a food critic. With the rapid growth of site likes Urbanspoon, Eatability, TripAdvisor, Yelp, Dimmi and reader ratings.. Read more.

Taste of Sydney - Monday, 10th March 2014

IconPark coming to Taste of Sydney

Exclusively at Taste of Sydney 2014, you can experience these 6 amazing concepts all in one place and help decide who will be selected for season 1 of Icon Park, a fully funded restaurant that will open it’s doors for 3 months as Sydney’s latest culinary hot spot on Stanley Street. Meet the chefs, taste their dishes and support your favourite!. Read more.

BRW - Wedneday, 5th March 2014

From Spreets to crowdfunded eats for Dean McEvoy

Dean McEvoy, a co-founder of Spreets, has ploughed some of the proceeds from the group buying platform’s $40 million sale to Yahoo!7 in to a start-up combining crowdfunding with restaurant property investment. Read more.

January 2014

The Shout - Wednesday, 15th January 2014

IconPark applications closing soon

The team behind innovative hospitality crowd funding platform, IconPark, has issued a reminder to the trade that applications for its first season close on January 31. Read more.


Timeout - Wednesday, 18th December 2013

Open your own restaurant or bar in East Sydney

Are you in the hospitality industry? Do you sit around the bar after close - whiskey in hand, dreams in mind - talking of that restaurant or bar you're going to open... one of these days? Read more.

The Shout - Wednesday, 18th December 2013

World first hospitality crowdfunding platform launches in Sydney

IconPark, an innovative new crowdfunding platform that enables budding hospitality operators to trial their drinking and dining concepts, has launched in Sydney this week. Read more.